NEXFLASH ANNOUNCES FRANK REYNOLDS AS NEW VICE PRESIDENT OF WORLDWIDE SALES

• 30-Year Semiconductor Veteran To Lead Global Sales Activities for NexFlash's Advanced Serial Flash Memory Products.

SAN JOSE, CA. - September 10, 2003
NexFlash Technologies, Inc., a pioneer in Serial Flash technology, today announced the appointment of Frank Reynolds as the company's new vice president of worldwide sales. A seasoned veteran of the semiconductor industry with more than 30 years of experience in sales and management, Reynolds will lead the global sales efforts for NexFlash's line of Flash memories - including the new Serial Flash line to be introduced next week -- and will report directly to NexFlash President and CEO Thomas Liao.

"As NexFlash embarks on an aggressive technology and marketing campaign in the Serial Flash memory market, our global sales efforts must be lead by someone with extensive and relevant experience," said Liao. "We're fortunate that Frank is bringing his unique blend of experience and vision to NexFlash, at a time when our worldwide sales network and our customers will greatly benefit from those qualities."

Extensive Sales, Management Experience
Reynolds comes to NexFlash with extensive sales and management experience. He previously was vice president of worldwide distribution at Catalyst Semiconductor, where he was responsible for more than half of the company's sales, orchestrated its expansion into Asia and restructured its distribution sales network worldwide. He previously served as director of worldwide sales and distribution at Cirrus Logic and VLSI Technology. Additionally, Reynolds held sales management positions with Nu Horizons and Avnet Electronics.

Burgeoning Market
Reynolds joins NexFlash at an important time for the company. NexFlash is introducing a new product line targeted at the burgeoning Serial Flash memory market, a significant move for the company as it broadens the scope and applications of its Flash memory expertise. As it brings these new products to the Serial Flash memory market, NexFlash also is leveraging its partnership with industry leaders such as Sharp and Winbond, which provide NexFlash with advanced process technology and fabrication facilities

About NexFlash
NexFlash Technologies, Inc. designs and markets Specialty Flash memory products for today's emerging applications. NexFlash was founded in October 1998 and is a partially owned subsidiary of Winbond Electronics Corp. NexFlash holds numerous patents on its technology and has established strategic alliances with Sharp Corp. and Winbond. For more information please visit the NexFlash Website at www.nexflash.com

NexFlash® is a registered trademark of NexFlash Technologies., which may be registered in some jurisdictions. All other product names that appear in this material are for identification purposes only and are acknowledged to be trademarks or registered trademarks of their respective companies.